Create Effective Ads

Now more than ever, businesses are competing for consumers’ attention — making it crucial for your advertising to stand out with a financing message across multiple channels.

WHY IT MATTERS

Give your business a boost. We’re convinced that once you use Advertising Center, your new ads will be clear, effective and compliant. Consumers will appreciate a solid understanding of financing offers, giving them the confidence to purchase. Advertising Center resources can help you drive traffic, increase sales, and provide great customer experiences that lead to loyal relationships.

It doesn’t have to be complicated. We can help.

Advertising Center includes design guidelines, disclosure templates for your industry, tools for digital marketing, and an area where you can submit your ad for review by our team of advertising consultants. Plus, there’s even an Advertising Wizard that will help you build program-specific, compliant advertising that is ready to use.

Why to use it:

Helps drive traffic and sales with clear and effective ads
Helps give potential buyers an understanding of financing offers
Helps increase clarity and trust
Helps provide consistent messaging across all advertising channels
Helps leverage tools to create compliant ads

How to use it:

Access ad design guidelines and examples by channel, as well as the appropriate disclosures
Ask our team of advertising consultants to review your ad and make sure it's compliant
Download free web banners and discover best practices to help you with market financing on your website
Use the Advertising Wizard to build program-specific, compliant ads that are ready to use

STATS

What Synchrony cardholders and non-cardholders say about advertising financing.

Value of Financing
86^%
of Synchrony cardholders feel promotional financing makes their large purchases more affordable,* and 86% also feel comfortable with promotional financing through a retailer-specific credit card.*
Drive More Traffic
74^%
of Synchrony cardholders always seek promotional financing options when making a major purchase.*
Ensuring financing is easy to find
on the retailer website or mobile app is important.
70^%
of shoppers who researched financing, researched financing online.*
Not only is it convenient, but financing can drive incremental spend.
23^%
of Synchrony cardholders accessing financing said they spend more than they intended.*

Synchrony cardholders reported spending $348 more, on average, than non-cardholder, big-ticket shoppers (purchases of $500+).*

IN SUMMARY

Convenience and simplicity are table stakes.

What is now required is an uncluttered simplicity that helps consumers save time and find what they want easily — Radical Simplicity.

MAKE IT HAPPEN

Advertising Center brings together several helpful tools for effective and compliant marketing of consumer financing. Advertising Center walks you through the things you need to know about marketing your consumer financing program. It’s a great place to start when incorporating financing into your marketing, and serves as a handy reference on design and disclosures.

INTRODUCTION

Start here to learn more about the regulations that apply to promotional financing, the definition of credit, headline types and how promotional financing offers work.

ADVERTISING HOW-TO’S

General advertising guidelines about how to reference your credit card program, how to describe qualifying purchases, multiple providers and special promotional financing events.

ADDITIONAL GUIDELINES

Additional options for catchy headlines, combining retail and financing offers together, and how to advertise monthly payments.

AD GUIDELINES BY CHANNEL

Step-by-step guidelines and visual examples for advertising channels such as print, POP, internet, television, radio, social, and email.

ADVERTISING REVIEWS/RESOURCES

Our cross-functional team of over a dozen marketing, legal and compliance experts work together to help you keep your business compliant and growing. You can submit a question or your actual ad creative for review. Just fill out the form on Advertising Center, under Advertising Reviews, and a member of our team of Advertising Consultants will get back to you within two business days.

71 ^%

reduction in non-compliant ads when adhering to the Synchrony advertising guidelines and engaging with our advertising consultants.**

Get Started

DIGITAL MARKETING TOOLKIT

Dedicate a page on your website to financing. We’ve made it easy. Here’s what you need to build a financing page, including example wording that you can use on your own site.

1 FEATURE YOUR FINANCING
PROMOTIONS IN THE
HEADLINE OF YOUR PAGE

Enjoy promotional financing with a [Store Name] Credit Card!*

TIP: Disclosures can be on the page or one click away.

XX Months Promotional Financing*

on purchases of $XXX or more with your [Store Name] Credit Card from [Date] to [Date].
*Subject to credit approval. Minimum Monthly Payments required. See store for details.

Visit our store and apply today!

TIP: Include store locator if applicable.

2 DESCRIBE THE BENEFITS
OF YOUR FINANCING
PROMOTIONS

What are the benefits?

Promotional Financing available
Convenient monthly payments and online bill-pay
Take advantage of promotional financing options and the opportunity to make monthly payments over time^
You have the ability to use your [Store Name] credit card to purchase again^

^ Subject to credit approval.

Refer to the ADVERTISING GUIDELINES on Ad Center to determine the correct information for your promotion.

PLUS! TAKE ADVANTAGE OF FREE WEB BANNERS available on the Digital Marketing Toolkit to use on your financing page or throughout your website.

3 ADD A LINK
TO CONSUMER
CENTER

[Store Name] offers customers a credit card issued by Synchrony Bank that can be used in store.

Q: How do I manage my account?
A: To check the status of your [Store Name]
Credit Card, you will need to go to Synchrony Bank’s website by clicking here . After logging into your account, you will be able to:

View your balance
Make a payment
View your personal information and make changes to your account
View existing promotional financing offers

Learn More

ADVERTISING WIZARD

Advertising Wizard makes it easy for you to comply with federal/state regulations*** about how to promote financing. Just answer a few easy questions and we’ll determine the correct text and disclosures to match your promotion and generate graphics for you to download. If you run into any questions along the way, just email advertising.branding@synchronyfinancial.com .

Start with one type of collateral, or multiple to create your own multi-channel campaign.

Select your promo type and promo term.

Choose a template to customize to fit your brand.

Preview your selection(s) and edit as needed. Then, add to your cart.

Select how you’d like to receive your customized collateral files.

Use these graphics in your print ads, web pages, emails, TV ads, or TV scripts.

Don’t forget: Please use graphics at 100% downloaded size. Shrinking graphics below 100% is against Synchrony compliance requirements. Do not alter the headline, subhead, or other disclosures.

Launch Tool

CHECKLIST

Explore Advertising Center at SynchronyBusiness.com/advertisingcenter
Start by reviewing design and disclosure guidelines to comply with regulations on advertising promotional financing
Download web banners and learn about digital marketing best practices
Ask us an advertising creative question or have our team of Advertising Consultants review your ad
Use the Advertising Wizard to quickly and easily build compliant ad graphics that are ready to download

*7th Major Purchase Consumer Study (August 2019)

**2019 Q2 Advertising Monitoring Review Report

***Federal and State Unfair, Deceptive and Abusive Acts and Practices laws generally require advertisements to fairly and accurately state the terms of the offer and not be false or misleading. Specific credit advertising requirements are addressed in the Truth In Lending Act (“TILA”) and its implementing Regulation Z. These requirements apply to all persons, not just Synchrony Bank as the creditor. Therefore, all persons and businesses must comply with the advertising provisions of Regulation Z if they advertise consumer credit transactions.