Improve Your Online Marketing

Understanding what consumers are looking for is the first step to developing a website that drives traffic and sales to your business. The following tips can help you improve your online marketing and promote your financing options throughout your consumer web experience.

Did you know?

75^%

of shoppers browse online to help decide what and where to buy.*

70^%

of those who look for financing, look online.**

6 SECONDS

The average time shoppers took to find credit information on a retailer’s homepage.**

1 Integrate Financing into Your Navigation

Placement of financing options in both the top and bottom navigation helps customers easily find information and a link to manage their account. This placement also allows new customers to easily find application information and benefits.

Benefits

Provides convenient, easy access for every customer, every time they visit.
Allows instant navigation to detailed financing offers as well as full disclosures that can be just one click away.

68 ^%

of shoppers who saw highly integrated pages were likely to continue shopping that site.**

2 Market Financing to Help Improve Your Sales Conversion Rates

Showcase promotional offers throughout the browsing experience and educate consumers on the availability and value of financing. If your financing offer applies to certain products, make sure you feature it with products that qualify. Include messaging and links that let customers easily apply or drive them into your store, as well as inform them how to manage their account.

Benefits

Helps sales of advertised specials.
Lets consumers consider their buying power and add-on purchases they may be interested in.
Helps drive larger tickets through awareness of financing options in the buying process.

60 ^%

of consumers said they would be more likely to apply for a store credit card if they knew financing was available before they were ready to buy.**

3 Dedicate a Landing Page to Promote Your Program’s Financing Advantages

Promote the consumer advantages associated with card ownership. Let the customer know that having an account gives them access to Special Financing offers, an exclusive card, and 24/7 convenient online account management. Applying is quick and easy!

Benefits

Ensures new customers know how to apply when they are ready to buy, and existing customers can access their account easily.
Provides a page with ample space to promote offers as well as full promotional details and disclosures.

With the Digital Marketing Toolkit, available at SynchronyBusiness.com, you have instant and free access to digital banner advertisements, buttons, logos and web page templates to help you promote available financing options to online shoppers.

Be sure to use these resources exclusively to ensure that your advertising is clear, legally compliant and up to date.

LEARN MORE

*2019 Synchrony Financial Major Purchase Consumer Study

**2016 eIntegration Study