Integrating Financing Online

Just as you’d promote your financing program in your stores, your web presence is your online salesperson — it can showcase your promotional offers and help you sell more.

Consider how consumers experience your financing program today:

  • Well-placed in-store signage
  • Discussion at the point of sale
  • Direct marketing initiatives

Now integrate these same efforts consistently throughout your online presence:

  • Search engine results
  • Optimal website placement
  • Online marketing initiatives

When you feature financing info in a way that’s easy for customers to find, it can help you sell more.

Did you know?

75%

of surveyed shoppers making a purchase of $500+ start their research process online.**

1

Optimal Search
Strategy

Boost your search engine optimization to help customers find you when searching online — include promotional financing key words and phrases on your home and product pages, and in-image descriptions, page titles, etc.

2

Easy‐to‐Navigate
Website

To ensure your customers don’t have to look too hard for your financing offers, place the information throughout your website — in your core navigation, on home and product pages and aligned with your overall marketing initiatives.

3

Dedicated
Financing Page

By including an easy-to-find landing page for financing on your site — highlighting both available financing and benefits associated with being a cardholder — you add exclusive value to your card’s brand and help keep your customers’ interest.

4

Online Consumer
Center

Consumers are looking for convenience. Providing a direct link to Synchrony’s Consumer Center allows cardholders to access their account 24 hours a day, 7 days a week at MySynchrony.com. Here, they can check available credit, schedule payments and more.

When your financing program is online, it can help drive more traffic and sales.

56%

of surveyed shoppers making a purchase of $500 or more say they’re more likely to visit a website that provides payment options in the search results.**

6

SECONDS

The average time shoppers took to find credit information on a retailer’s homepage.*

OVER

68%

of shoppers who viewed a high integration page said they were likely to continue shopping that site.*

24/7

account information and management is just one click away on Consumer Center.

DIGITAL MARKETING TOOLKIT

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Woman undergoing a transaction.Woman undergoing a transaction.

With the Digital Marketing Toolkit, available at SynchronyBusiness.com, you have instant and free access to digital banner advertisements, buttons, logos and web page templates to help you promote available financing options to online shoppers.

Be sure to use these resources exclusively to ensure that your advertising is clear, legally compliant and up to date.

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**2016 eIntegration Study

*2019 Synchrony Financial Major Purchase Consumer Study