Digital Marketing Toolkit

75% of major purchase shoppers say they start their research online, so it’s important to promote and advertise effectively on your website.*

Core Navigation

Financing should be a permanent option in the core navigation of your website. This helps repeat customers easily find information/links to manage their account while helping new customers easily find the information to apply for your store’s credit card.

INTEGRATE FINANCING ONLINE

Marketing Placement

Just as you should promote financing in your store with well-placed signage and a trained sales staff, your online store should showcase promotional offers as well. Early awareness of financing options can lead to larger average tickets. In addition, promotional messaging at the product level can help minimize sticker shock and encourage add-on purchases.

IMPROVE YOUR ONLINE MARKETING LEARN SEARCH ENGINE OPTIMIZATION (SEO) TECHNIQUES

Consumer Benefits

Convey the consumer benefits of financing to add value to your private label credit card brand. It’s easy to create a page within your site that presents the benefits associated with use of your store's credit card, such as Special Financing Available, estimate monthly payments, a custom apply button, and more.

GET THE CHECKLIST